Watch the Ad Trying to Convince Rural Texans to Support Cannabis

A new TV ad in Texas, slated to launch during the barrage of midterm campaign messages, aims to change the state’s attitude on cannabis, Texas Public Radio reports. It’s definitely pro-cannabis, but it isn’t aimed at liberal-leaning voters in Austin.

Instead, it stars a very traditionally Texan guy—sporting a cowboy hat and a pretty serious sunburn, fittingly—doing very Texan things. His activities include exiting a large pickup truck, checking barbed wire fencing on his ranch, repairing…

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